As a trend researcher and strategist, I have led qualitative research projects and macro trend reports for clients in the fashion and beauty industries in Latin America, the United States of America and Europe. 

• Fashion Snoops: Beauty trend reports focused on an analysis of global concepts, runways, tradeshows, street style and industry innovations for clients such as Revlon, L’Oreal and Victoria’s Secret.

• Oechsle: Trend briefing for Buying & Design teams to understand how to adapt global trends to the local market.  

• Canvas8 x The North Face: Qualitative research to propose new strategies to innovate and reach the Gen Z consumer in the NORAM and APAC markets.  

• Fashion for Future: Seasonal trend briefing for Brazilian fashion professionals based on the analysis of the runways of NYC, London, Milan and Paris.

• Yanbal: A dive into using fashion as a starting point to find inspiration for new beauty products.

• Matisma: Seasonal trend report for the accessories market.

• Gremio de Indumentaria and Promperú: Seasonal lectures on cultural insights and innovations in the global fashion industry, and how to adapt them to the local market.

• Dport SA: Four week trend analysis training for their design team.