Trend Research 101
Trend analysis workshops & trainings
If the use of trends does not maximize your sales, you are using the wrong ones.
The fashion industry is full of lists of trends that “have to be” followed every year, but the reality is that choosing the right trend goes beyond knowing the color, the silhouette or the key item of the season.
Even specialized reports from platforms such as WGSN or Fashion Snoops must go through a filter on the part of the designer, buyer or visual merchandiser, since those reports are created for professionals around the world and not specifically thinking about your brand identity.
How do I know this?
Because I worked for several years in one of the world's leading trend forecasting agencies, Fashion Snoops. In addition, my years working as a designer in Lima and New York City, both in luxury and commercial brands, showed me the difficulties that the teams within these companies have in applying the same trend information that I created for those reports. The fact is that learning to work with trends goes beyond having the necessary information: it requires a process of analysis that involves the observation of both socio-cultural changes and innovations in the fashion industry and other creative industries.
What is Trend Research 101?
It is a 4-week training program that will give your team the necessary tools to use the trend information they collect, whether from trend platforms, magazines, websites or travel, in a more strategic way. The focus of this program is on learning to observe, identify and work with signals of change to connect them with the evolution of fashion and the development of customer tastes.
For freelancers, I offer a tailored option of a two-hour session.
Trend Research 101 for businesses
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This program is aimed at design, buying and visual merchandising teams.
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• Week 1: Introduction, basic definitions and evolution of trend research over the years.
• Week 2: Trends and innovation, deconstruction of macro trends.
• Week 3: The zeitgeist, trend levels, innovation adoption curve.
• Week 4: Color psychology and applying the analysis to product development.
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• 4 sessions: one 2-hour session each week, during 4 weeks
• Practical exercises during each session and to apply during the week.
• PDF summary
• Recordings available for one month
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1999 USD (one thousand nine hundred ninety-nine U.S. dollars).
Taxes not included.
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• Bank transfer
• Credit card from any country
• PayPal
Trend Research 101 for entrepreneurs
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This program is aimed at entrepreneurs and freelancers.
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• Basic definitions and historical overview
• How trend agency analysis works
• Applying this knowledge to other areas of the fashion industry
• Deconstructing a macro-trend and a micro-trend
• Innovation adoption curve
• Open access resources
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• 1 session of 2 hours
• Practical exercises to be applied at the end of training
• PDF summary
• Recording available for one month
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599 USD (five hundred and ninety-nine US dollars).
Taxes not included.
-
• Bank transfer
• Credit card from any country
• PayPal
Client testimonials
Argelis Miranda, senior designer, Dport S.A. Panamá
"These four weeks of training have been very enriching for me. They have helped me to change my way of analyzing trends, and to think more about my end consumer when it comes to making an innovation proposal in the lines I develop. To observe better, as you mentioned in all the sessions, and to organize in a better way all the information we handle to turn it into a successful product. Thank you for your time and your very dynamic and detailed style of conducting these four weeks of training for the Dport S.A. team".
Alexandra Granda Baertl, brand manager for international brands, Saga Falabella Peru
"Sandra has the ability to explain the importance of knowing your client and your brand from different points of view (as a consumer, designer or buyer). The way she conducts the course gives you the confidence to present your doubts so she can advise you in a clear way. In addition, her experience in the retail sector allows her to tell you about the reality of the market, what is missing and how to manage brands in a more efficient way. Moreover, her experience living and working in different cities, such as Paris and NYC, gives her a global vision of fashion, which allows her to help us to open our minds and use the necessary tools to understand the changes taking place in the world and how they affect our brands and, overall, fashion. Sandra explains the importance of trends and learning to adapt the information that exists to each context and brand, and to understand who your customer is and how to leverage your brand to maximize your sales. I highly recommend her for the seriousness with which she takes the subject, for the ease with which she explains it and for the added value she gives you thanks to her experience in Peru and abroad."
Piera Carreras, socia fundadora Amado Bordado