Runway Coverage
Runway shows are the starting point for analyzing how sociocultural changes are reflected in new products.
Putting together a list of trends based on the latest fashion shows may seem useful when planning a new collection - until you have to apply that knowledge to the development of a new collection.
Usually, one of two scenarios arise: either it becomes impossible to adapt the trends to the brand or the trend is so specific that there is no other choice, but to copy it as is (hello Diet Prada!).
The problem?
You end up creating products that are very similar (or even identical) to the competition, which means that the decisive factor for the customer is either brand loyalty or price. And with this you neither manage to differentiate yourself from your competition nor use trends strategically.
What sets our reports apart?
Our reports focus on identifying key items, colors, materials, concepts and innovative design details to apply to each new collection. Our methodology includes identifying three levels of trends, which will help you identify if the trend may or may not work with your client. In addition, the report is complemented by a one-hour session in which we will advise you on the best way to apply these trends to the development of your collections.
Spring/summer 2024 report
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This report is aimed at design, buying, styling and visual merchandising professionals who need to keep stay on top of the latest international runway trends.
*The report will be available in November 2023
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Cities covered: Copenhague, New York City, London, Milan, Paris
• Cultural sentiments
• Innovation adoption curve and methodology
• Key drivers
• Concepts
• Patterns
• Materials
• Design details
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• Report in PDF
• 2 hour presentation
• 1 hour consulting session
• Recording available for a month
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799 USD (seven hundred ninety-nine US dollars).
Taxes not included.
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• Bank transfer
• Credit card from any country
• PayPal
Fall/winter & spring/summer 2023 report
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This report is aimed at design and buying professionals, as well as entrepreneurs, who work with commercial brands.
While runway trends can be conceptual, using this report during the same year as the presentation, or even the following year, allows brands to identify commercial trends that will work for their market and customer, providing more certainty when developing collections.
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Cities covered: Copenhague, Nueva York City, London, Milan, Paris
• Cultural sentiments
• Innovation adoption curve and methodology
• Key drivers
• Concepts
• Patterns
• Materials
• Design details
-
• Report in PDF
• 1 hour consulting session
• Recording available for a month
-
599 USD (five hundred ninety-nine U.S. dollars).
Taxes not included.
-
• Bank transfer
• Credit card from any country
• PayPal
Client testimonials
Luz Neira García, researcher & founder Fashion for Future
"Sandra has been one of the greatest gifts of these last digital years for Fashion For Future. We met through a congress, and since then our company began to take advantage of all her knowledge about trends, and the Latin American market to bring professionalism and seriousness to the topic. She is one of the few professionals I know who knows how to give objectivity and at the same time nuances to this topic, especially when we talk about the meeting of fashion cultures."
Malu Hinostroza, designer & founder Matisma
"Sandra's advice in directing the shoe collection was very helpful. I loved how she showed her ideas and analyzed trends. I identified ways of how I could use those trends in my next collection."
Luis Antonio Aspillaga, CEO World Textile Sourcing