Retail Analysis
An analysis of the Parisian retail landscape to identify the trends that will reach your market and your customer.
Paris is known as the birthplace of fashion and as a trend-setting city. However, it is not considered a very commercial market and therefore not useful for retailers around the world, especially for those whose customers are slower in adopting new trends.
But the truth is that Paris is the perfect place to identify the entire process of trend development, and useful for both mass market and niche brands.
Why?
While Paris is known for the extravagant creations of haute couture fashion houses, the target audience for more commercial French brands is a more conservative, and even classic customer. Therefore, being able to identify how runway trends are adopted by these brands is a key exercise for design and buying teams looking to identify the most commercial trends.
What sets our reports apart?
These reports are bespoke and tailored to the needs of my clients, which means that the coverage and analysis of retailers is done with the identity of your brand in mind. In other words, these are not reports created for a large number of brands, as is the case with platforms like WGSN or Fashion Snoops.
While a trend trip to Paris never hurts, my analysis of Parisian retail will give you the full picture from a local perspective. My years of experience as a designer in one of the biggest retailers in Peru gives me the ability to translate trends and products to the commercial market, helping your team to identify the most important trends for the development of your new collections.
Bespoke reports
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These reports are aimed at design and buying professionals looking to identify retail trends. The aim is to brief them on products and trends in Parisian retailers so that they can apply this knowledge to the development of their new collections.
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As these are bespoke reports, the content depends on the client's needs, but among the topics to be covered are:
• Concepts
• Patterns
• Materials
• Design details
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Report preparation:
• Discovery meeting.
• Define the purpose, content and coverage of the report (communication by email)
• Sign the contract and make first payment (50% of total cost)
• Report turnaround time: one month from first payment
Report delivery:
• Email report in PDF
• Presentation meeting is scheduled according to the availability of the team
• Payment of the remaining 50%, 7 days after the delivery of the final report
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• Report in PDF
• 2 hour presentation meeting
• Recording available for a month
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• Coverage of one store: 799 USD (seven hundred and ninety-nine U.S. dollars)
• Coverage of two stores: 1099 USD (one thousand ninety-nine U.S. dollars)
• Coverage of three or four stores: 1649 USD (one thousand six hundred forty-nine U.S. dollars)
Taxes not included.
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• Bank transfer
• Credit card from any country
• PayPal
Client testimonials
Camila Rendón Mendoza, Principal Chief Executive Officer Plan Naturaleza & Manager at Le Coquelicot Shop
"Sandra creates fashion and trend content adapted to real operations. To real cases. Content that every independent brand can clearly apply in their field."
Luz Neira García, researcher & founder Fashion for Future
"Sandra has been one of the greatest gifts of these last digital years for Fashion For Future. We met through a congress, and since then our company began to take advantage of all her knowledge about trends, and the Latin American market to bring professionalism and seriousness to the topic. She is one of the few professionals I know who knows how to give objectivity and at the same time nuances to this topic, especially when we talk about the meeting of fashion cultures."
Malu Hinostroza, designer & founder Matisma